History

As a country , our fruit imports have started in the late 1980’s at the same time the formation staring with bananas imports, have covered kiwi in 1993

Within the process the first kiwi brand “Verita” have arisen in 1996
Since then our company actively imports kiwi, bananas, apple and other tropical fruit .

At the same time, İdeal takes part in many studies about kiwi producing within Turkey , about consumer consciousness

IIn Karadeniz region and significantly in Rize   kiwi production have been rising in quality and quantity n Karadeniz region and significantly in Rize   kiwi production have been rising in quality and quantity

As to this concept,  "Verita" brand has aimed to export kiwis

Mission

To supply various kinds of fruits growing in different location and geographies, for our consumers. To support every types of new information, technology and their practices in product growing, their harvest, standardization, storing , packaging , and logistics and to assist in raising our country’s standards thereof

For the products not produced in our country but suitable fro the country climate, meeting them with our producers, and to participate in the formation of alternative products and to provide warranties on the marketing of the said fruits.

Vision

To provide and supply all kinds of exotic and tropical fruits in the world for our country’s people in an economic fresh , continuous way with the best quality